Subline

In the limited space of a metro carriage, books are the link between reality and a better life, between a once-in-a-lifetime life and an infinite parallel universe, between the spiritual exchange of ordinary people and sage. Reading on the metro is the spiritual corner they have built for themselves in the crowd.For most of the young work in Beijing, the subway can be tedious and unbearable.However, there is a desire to seek knowledge and happiness during the time of the underground. Subline is a service system to solve commuters' un-convenient situation to read book underground and provide a future for the printed book by changing the present reading experience, digital or physical.

Observation and Ideation

User research and analysis

Service system design thinking

Design outputs

User Journey

Problem tree&Needs Map

Offering&Ecology

Content Trends